Do you ever feel excited but overwhelmed with all of the social media platforms available to us to grow our businesses in today’s world? We have so much at our fingertips, it’s a wonder that anyone could grow a business thirty years ago when the internet was just a dream.
Problem is, it can get confusing and overwhelming when you aren’t sure where to post and when. Early last year, I attended a three-day event on personal branding and marketing so that I could refine my skills in the online world as an entrepreneur. One of the presentations that has stuck with me eighteen months later was done by their VP of marketing, who is in charge of repurposing content. Once you figure out the art of repurposing, you begin to understand how some of the big social media “celebrities” appear to be everywhere but still have offline social and family lives.
Before I give you these five ways to gain more traction in your content, bear in mind that it doesn’t matter how many places you create a presence in if your content just isn’t good. A great mentor of mine taught me to share value knowing that my audience is watching and thinking “what’s in it for me,” or “WIIFM?” It’s got to be about THEM and what they will get out of it. If they can’t walk away with a problem of theirs solved because of something I said, they aren’t going to keep listening to me. I’m not a Kardashian, and neither are you – so understand that nobody cares what you ate for breakfast this morning (unless you are teaching them about healthy meal prep) and they really don’t care about your live video “Tuesday random thoughts.” Sorry, they just don’t. Want more viewers? Give them value and solve your target audience’s problems.
-Videos. I prefer doing live videos because they take the least amount of time and I can do them as often as I want. For me, I can push out at last four videos of ten or more minutes in length each week. Just a side note: your audience is more forgiving with live videos than they are with pre-recorded because they know perfection isn’t possible. One take for a live video beats the forty-five takes I’ll do trying to perfect a pre-recorded video.
Once you’ve got that video done on your main platform – for me, this is Facebook because this is where my main target audience hangs out mostly. For you, your audience might be on Instagram, twitter, or Youtube – all of which offer the ability to record live videos. Save it to your phone and this is where the magic begins.
-Republish. Publish that live video in its recorded version directly to the platforms they weren’t recorded live on. It’s okay that it’s not perfect, people will know it was a live video and that they are watching it as a replay. For example, I upload many of my Facebook lives to YouTube, typically later in the day or the next morning. You can edit them, if you must, using iMovie (for iPhone) or Filmora (for Android) if you’d like. But for time-saving purposes, I often don’t bother. Other platform options include Vimeo, Twitter, Tumblr, and Medium.
Pay a small fee to have your videos transcribed. I use “Rev.com” personally but there are other services that do this as well. They only charge $1 per minute to transcribe or add captions to your videos. Once your video is transcribed, you can turn it into a written blog post and/or a ton of small quotable tweets. Add those quotes to royalty-free pictures (I use canva.com (free) or the word swag app (one-time fee of around $5) and you now have a gazillion posts. My average video transcribes anywhere from 800-1500 words. That’s a lot of content for just ten to fifteen bucks.
-Turn that video into a podcast. You will need to turn your video into an mp3 by stripping the audio using a program called Screenflow 6 first. Then add a simple intro and outro. There is a service called Libsyn that will host your podcast for $5-15 a month and allows you to preschedule your podcasts thirty days out. Set it and forget it! Disclaimer: I have not entered the world of podcasting yet, just relaying the information I learned here and if you are really wanting to get into the serious world of podcasting, this isn’t really the way to go. But it is a viable way to get more listeners of your content.
-Free giveaways or “lead magnets.” We all have that blog post or video that got a lot of traction. Why not turn it into a free giveaway to get more subscribers and/or leads? By the way, if you don’t have an email list, get on that! NOW! This is how you store your leads and make money. It’s really the only thing you truly own. Social media is great, but they can take all of that away in a flash and there is nothing you can do or say about it. You don’t own it. A great one to start with that is fairly easy to use is Aweber. I’ve been using it for years and giveaways have been the absolute best way to grow my email list. If you think people will sign up for your list just “to stay up to date” on your “happenings,” don’t hold your breath.
Lastly, remember that creating a social media presence doesn’t happen overnight. It takes consistency and a stubborn persistence. Something most entrepreneurs won’t do. That’s good news to the few who will stay at it in spite of the crickets they get in the beginning. The loudest and most present are the ones who get noticed and ultimately get paid by a thriving business.
P.S. If you are struggling with ideas for content, never run out of content to share with your audience by clicking here to get ten ideas sent to directly to your inbox for free.
Follow me for daily livestreams on Facebook
Jillian McMullen, RDN, CSOWM, LDN